How to create profitable new products : from mission to market
George Gruenwald's definitive work is a comprehensive and up-to-date guide to developing new products and services. Gruenwald has experience in new product development with over 50 of the world's largest companies, making him uniquely qualified to advise businesses and entrepreneurs in the process of successful new product development. In How to Create Profitable New Products he sheds light on every step of the development process
Print Book, English, ©1997
NTC Business Books, Lincolnwood, Ill., USA, ©1997
xxiv, 487 pages : illustrations ; 25 cm
9780844233536, 0844233536
35796442
1. Need for Growth and Diversification 2. Why New Products Fail 3. The Hierarchy of New Products 4. Where Do New Products Come From? 5. Another Path to New Products--External Development 6. Corporate Charter 7. Goals--Deciding Where to Go 8. Top Management Support 9. Organizing for New Products 10. A Program to Address New Product Goals 11. The Search for Opportunity--Industry Analysis 12. Targeting--Other Perspectives 13. Input Research 14. Ideation 15. Ideaforms 16. Screening Research