May I have your attention, Please

Foreword. Preface. Acknowledgments. Part ONE: Believe in the Brand. Chapter ONE: Everyone Needs a Little Attention, Brands Need a Lot. Chapter TWO: True Confession: Good for the Soul, Great for the Brand. Chapter THREE: Brand-Stand: Your Platform for Success. Chapter FOUR: Bring On the Brand. Part TWO: Build the Brand. Chapter FIVE: Making a Brand Impression. Chapter SIX: Brand Relativity. Chapter SEVEN: Planning for Your Brand. Chapter EIGHT: Getting Results from Your Brand. Chapter NINE: Sustaining the Results You Get from Your Brand. Chapter TEN: Conclusion-Back to You. Notes. Index. About the Author.