Making the Grass Greener on Your Side: A CEO's Journey to Leading by Serving

Front Cover
Berrett-Koehler Publishers, 1995 - Business & Economics - 239 pages
Follow Toro's history - from a peak in 1979 following unparalleled expansion and development in 1979, to the brink of disaster in 1981, and back again. Learn about the company's cut-backs and sacrifices, its self-examination, its decision to embark on the path of servant leadership, and its ultimate return to profitability and customer satisfaction. Ken Melrose recounts his own process of refining his personal commitment to leadership principles and gaining the courage to implement fundamental changes. He tells which culture initiatives and leadership strategies the company applied, which worked, and why. Melrose describes a ""servant leadership"" model in which leaders operate from a principle-centered base by working for and serving the rest of the organization. This approach allows employees to grow and contribute inways that best serve the long-term interests of the company. Melrose tells of both the successes and struggles in applying the model to the Toro environment.
 

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Contents

Preparing the Soil
1
Be a SelfStarter
23
Creating a Culture for Growth
35
Seed Not Sod
51
Nurturing Growth
71
The Accelerating Cycle of Success
90
Managing and Maintaining the Turf
103
The Leader as Servant
123
Breaking Barriers
142
The Renewal and Conservation of Resources
158
Creating the Future
176
The Harvest
191
The Grass Can Be Greener on Your Side
206
The Ultimate Harvest
219
Index
225
Copyright

The Importance of Trust
132

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