 Issues of how people use the technology become critical as businesses and retailers attempt to exploit the boom in marketing. There are large differences between a physical store and its electronic counterpart. A help button on the home page of the Web...  New Directions in Research on E-commerce - Page 28edited by - 2003 - 356 pagesLimited preview - About this book
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...an Online-Shops There are large differences between a physical störe and its ekctronic counterpart. A help button on the home page of the web shopping site replates the sä/es clerk 's friendly advice and service. "The familiär layout of the physical störe... | |
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