The High Cost of Low Morale...and what to do about it

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CRC Press, Apr 3, 1997 - Business & Economics - 280 pages
While the morale of an organization is an intangible element composed of feelings and attitudes of individuals and groups, the effects of morale include tangible and extremely important factors such as profits, efficiency, quality, and productivity. Low morale and its costliest indicator, high turnover, can be a tremendous drain on a company's finances. Managers often view morale as mysterious and unpredictable, when in fact it is a measurable, controllable expense. The High Cost of Low Morale explores the underlying causes of low morale and offers you field-proven, practical methods for increasing morale and reducing turnover in your organization.
 

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Serious leaders need these skills. Great to see my "Rolestorming" creativity tool included in Hacker's book. Brainstorming (alone) is brain-dead! As Carol writes, rolestorming jumpstarts the creative process and also boosts morale.
Rick (RE) Griggs

Contents

founders of Center for Values Research identify employees as one
1
Up Your Attitude A Good Attitude High Morale
31
Pygmalions Fair Lady The Power of Expectation
59
Ma Bell Did It Communicate
83
ChChChChange Take Charge of Change
113
Get Em Psyched Build Fun into Your Organization
139
Whos on First? Is It Leadership Or Is It Management?
163
Close Encounters of the Worst Kind Managing Difficult
187
All Aboard Orientation and Training
219
Appendix
247
Index
253
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