SoundBites: A Business Guide for Working with the MediaThis book gives the inside view of what the Media wants from corporate executives and businesses in clear and simple terms. |
Contents
The AllImportant Soundbite | 12 |
Building Media Relationships | 36 |
Attracting Reporters to Your Story | 80 |
Preparing for Your Media Interview | 132 |
Use Proven Answering Techniques | 151 |
Tricks of the Trade | 168 |
Watch Your Nonverbal | 175 |
Vocal Communication | 189 |
Print Interviews | 205 |
Confronting Crises | 212 |
Glory in the SoundBite | 243 |
Workshops | |
Common terms and phrases
agenda anchor answer appear Ashland Oil Assignment Editor audience broadcast camera cial City clients colorful communication conference coverage credibility crew crisis management Dan Quayle deadline E-mail ence event Exxon feel five C's give happen HELP Patrol human voice important inter issue Johnson & Johnson keep live look Luby's Marilyn Jamison media interview messages microphone NASA negative Negligible nibble newscast newspaper Nightline Nixon Oklahoma City bombing organization Pepsi person phone number photographer prepared President Prince William Sound Print reporters Producers programs questions quote radio stations Randman-Shay release reporter's response Software Strategies someone sound soundbite specific Spokesperson SSOFF employees Stemmons story ideas studio sure talk show talking head tape television tell there's things tion Tips for Success Today Show TV reporter Tylenol visual wire service words write